As you saw, some points escape to infinity, others tend to stay around the unit circle.
Now, let's color every point $c$ according to how long it takes for the equation to escape to infinity.
That's how we generate this beautiful fractal.
The Mandelbrot Set contains all the points that don't diverge. They are typically drawn as black.
So the colors you see in the image are points that go to infinity at different speeds.
As a little sidenote, how we determine if a point escapes to infinity is pretty simple.
If the magnitude of a point $z_n$ is greater then 2, we know it goes to infinity.
A rigorous proof can be found
here.
As an intuitive explanation you can think of $\vert z_{n+1}\vert > \vert z_n \vert^2 - \vert c \vert$ for $\vert c \vert < 2$ and $\vert z_n \vert > 2$.
So if the magnitude of z_n only increases, the point must diverge.